The user’s personal data, are used by Florence Art di Marini Bruno S.r.l., which is the data controller, in compliance with the principles of personal data protection established pursuant to Legislative Decree no. 196/2003 and Regulation (EU) 2016/679 of the European Parliament and Council of 27 April 2016 and subsequent amendment by Legislative Decree no. 101 of 10 August 2018.



The “Data Controller” of your personal data is Florence Art di Marini Bruno S.r.l., in the figure of its legal representative Marini Cosimo, Via delle Fonti, 70 – 50028 Barberino Tavarnelle (FI) – Italy, P.IVA: IT05587960484



Thelephone: +39 055 8077329

Data Processors”, are identified in the following figures:

  • Employees/collaborators pro-tempore of Florence Art of Marimi Bruno Srl,
  • Web Agency for lead generation and promotional campaigns,
  • Provider for the management/assistance of email boxes,
  • Companies in charge of transport and delivery,
  • Free professionals and/or companies that provide services to the Data Controller.



If you decide to use the service, you must provide us with your surname, first name, postal address, tax code, VAT number, e-mail address, telephone and cell phone; not all data are required. Other non-personal data such as IP address (EU Court of Justice, Section II, judgment 19/10/2016 no. C-582/14), type of device used and browser type may be collected for statistical purposes only and for a better use of the service.


All your data will be processed for the purposes for which they were collected and therefore for the proper functioning of our site, as well as for statistical analysis and to provide you with and respond to any requests you may have made; with the following purposes:

  • Customer management (contracts, orders, shipments and invoices),
  • Hosting of online services,
  • Website SEO Optimization,
  • Customer satisfaction surveys,
  • Online sale,
  • Company information to GDPR (New Privacy Policy).



The processing of data will be carried out mainly through the use of automated tools for the time strictly necessary to achieve the purposes for which they were collected. The data will be stored for a period of time not exceeding the time necessary for the purposes for which they were collected or subsequently processed.

Specific security measures are observed to prevent data loss, illicit or incorrect use and unauthorized access. In no case will your data be processed by processes that involve automated decisions or profiling processes. The data are not transferred to parties established in countries outside the European Union.


Apart from that specified for navigation data, the user is free to provide personal data to participate in the various discussions and/or request information via email directly to our staff.

The data required for the completion of the contract, if not provided, will lead to the cancellation of the same.


Without prejudice to communications made in compliance with legal and contractual obligations, all data collected and processed may be communicated exclusively for the purposes specified above to the following categories of data subjects:

  • Banks and credit institutions;
  • Consultants and freelancers also in associated form;
  • Companies in charge of transport and delivery;
  • Authorized persons;
  • Internal managers;
  • Companies and enterprises;



The data required for contractual and accounting purposes are kept for the time necessary to carry out the business and accounting relationship; they are established in the period of 10 years as per current regulations.

The data of those who do not purchase but register for our service will be kept and processed and stored for a period of 24 months, for the legitimate interest of both parties, unless the informed consent of the parties concerned regarding a subsequent commercial promotion or market research activity has been validly acquired.


In accordance with the European Regulation 679/2016 (GDPR) and national legislation, the interested party may, in the manner and within the limits provided by current legislation, exercise the following rights:

  • request confirmation of the existence of personal data concerning him/her (right of access);
  • to know their origin;
  • receive intelligible communication;
  • to have information about the logic, methods and purposes of processing;
  • request the updating, rectification, integration, cancellation, transformation into anonymous form, blocking of data processed unlawfully, including those no longer necessary for the purposes for which they were collected;
  • the right to limit and/or oppose the processing of data concerning him/her;
  • right of revocation;
  • right to data portability;
  • in cases of processing based on consent, to receive their data provided to the owner, in a structured and readable form by a data processor and in a format commonly used by an electronic device;
  • the right to submit a complaint to the Supervisory Authority.

Below we indicate the model for the exercise of data protection rights ( )
which can be sent directly by email to the data controller or by ordinary mail to Florence Art di Marini Bruno Srl with registered office in Via delle Fonti, 70 – 50028 Barberino Tavarnelle (FI) – Italy.
In case of non-response or if you think you will oppose, you can communicate to the Guarantor a complaint for a mishandling of your personal data, sending the Guarantor a form that you can find here. ( ).

This privacy policy may undergo changes over time – also related to the possible entry into force of new sector regulations, to the updating or provision of new services or to technological innovations; We will take care to notify you of any significant changes and, if necessary, to request formal acceptance.